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A content management system (CMS) is used to simplify the maintenance of content-rich Web sites, allowing content to be directly added, updated and deleted by non-technical staff. A CMS separates content from design, ensuring consistency in design, preservation of brand identity, and making it easier to reuse content. By storing all data in one place and controlling user access privileges and workflow you will allow a greater number of people to participate in the development of your organizations' Web site solution.

As the size and complexity of Web sites increases, it is important that well delivered and managed content management ensures the process of updating, revising and redesigning your site does not become a burden. This gives you a strong and flexible foundation to build for the future, and allows you to consider other areas of web technology that you thought prohibitive. By freeing you from the technical responsibility of your Web site solution you are able to turn your attention to building audiences and attracting users by providing a greater range of functionality and features.